Business plan Essay Example | Topics and Well Written Essays - 3000 words

Business plan - Essay Example 10 Communication Plan †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 Financial Projections †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11 Projected Profit and Loss Statement †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 13 Management Plan †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 14 Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 14 References †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 15 Executive summary ‘Ayur-Care’ will be a unique experience of true and natural art-of-healing that would fulfill its very fundamental goal of providing its target market with joyful environment and effective-natural treatment of Ayurveda, Yoga and Spa, and not just an alternative place to seek cure. Ayurveda, developed by ancient Indian scholars arou nd 2000 years ago (Brannon and Feist, p. 192), has emerged as one of the most successful alternative therapies of today, mainly since modern medicine faced challenges of growing concerns that most of its drugs cause severe harm on human body (Paulien, p. 60) due to the ‘toxic’ elements it contains. The major emphasis of Ayur-Care will be placed on producing high-quality Ayurveda medicines from genuine natural-leaves and tree-roots with an aim to foster holistic approach to bringing better medical care and wellness that, in fact, many other therapies failed to deliver to the community. Ayur-Care proposes to deliver valuable and rejoicing life experiences to all those who, due to the modern life-style and tightly-scheduled work contexts that made them in a different synthetic lifestyle, have become very vulnerable to major health hazards of stress, strain, cancer and chronic diseases. People from around United Kingdom are badly in need of an effective diagnostic treatment in an eco-friendly treatment and greenery environment that itself will serve greater contributions to promote public health. The Ayur-Care will be a public limited company located in Barnet, a city near to the woodland called Epping Forest in South East England. The company has chosen proximity to Epping Forest because it is rich with trees-and leaves-resources that are extremely significant for manufacturing genuine-natural and herbal medicines. This paper presents a brief business plan for the Ayur-care Ayurvedic Medical centre, to be located in Barnet, UK. This paper will elaborate needs for Ayurvedic treatment in today’s changing life-style and living-contexts. This business plan will cover the mission and vision statements of the company, the main objectives of the business, the marketing mix-elements, the marketing plan, financial projections and management plan. The Business-rationale As Leach and Melicher pointed, an effective business plan must be able to describe t he proposed venture in terms of the products and service opportunity, available resources and financial projections. A business plan is one that sells the excitement, opportunity and the rationale of the business idea to its members as well as outsiders (p. 74). More specifically, the what, where and why explanation of the business is highly important element in developing the business plan. The Ayur-Care is an Ayurvedic Medical centre, projected with main goal of providing continuous holistic and natural treatment, as developed by ancient Indian gurus, in order to create a life with pleasure, enthusiasm, perfect health and long-lasting joy. It will be located in Barnet of the South East England, because, proximity to the Epping Forest will be an advantage to